RiceGum - God Church ( Official Music Video )

This shit goes.... damn

A$AP ROCKY - RAF ft. Quavo & PlayBoi Carti (Official Video)

Always one for being fashion forward the talented Rocky put out visuals to RAF. As we could expect the video shows the artists posing in RAF Simons pieces. Dope visual concept!!

JAY-Z - Bam ft. Damian Marley (Official Visuals)

Love what Jay is doing with this album. Every song is a story and he is showing you that with his visuals. Not only does he bring light to the Marley family, he shows why Jamaica is such an influence in Hip hop culture. Check it out.

JAY-Z - 4:44 (Official Video)

Jay-Z drops another visual off of his 4.44 album. Love this album and Jay-z doesn't disappoint with the subliminal meanings.

From JAY-Z’s new album, '4:44' Streaming now on TIDAL - https://JAY-Z.co/444 Follow JAY-Z:
Facebook: https://www.facebook.com/JayZ
Twitter: https://twitter.com/s_c_
Directed by TNEG

Music video by JAY-Z performing 4:44. (C) 2017 S. Carter Enterprises, LLC. Marketed by Roc Nation & Distributed by Roc Nation/UMG Recordings, Inc.

Future - My Collection (Official Video)

Future drops his 'My Collection' video off of his HNDRXX album. Nice little vibe he's going here. and shout out to all the ladies in the vid.. whewww





"HNDRXX" Available at iTunes: http://smarturl.it/HNDRXX
Apple Music: http://smarturl.it/HNDRXX.AM
Spotify: http://smarturl.it/HNDRXX.Sptfy
Google Play: http://smarturl.it/HNDRXX.GP
Amazon Digital: http://smarturl.it/HNDRXX.Dig
Deezer: http://smarturl.it/HNDRXX.Dzr
Soundcloud: http://smarturl.it/HNDRXX.SC
Tidal: http://smarturl.it/HNDRXX.Tidal

Travis Scott - Butterfly Effect (official Video)

Travis with another one. This dude is so creative and isn't afraid to push the limits. Check out butterfly effect were Travis enters the Wild and Trippy Psychedelic lane.



"Butterfly Effect" available at iTunes http://smarturl.it/ButterflyEffect_iT
Apple Music http://smarturl.it/BufferflyEffect_AM
Spotify http://smarturl.it/BufferflyEffect_Sptf

Video Director: BRTHR
Video Producer: Laure Salgon
Executive Producer: Sara Greco

SahBabii – Purple Ape ft. 4orever [Official Music Video]

New from Sahbabii is Purple Ape ft. 4orever. Cats gave SahBabii flack for sounding like Young Thug, but I think he's separated himself with this one. Check it out let us know what you think.

JAY-Z - The Story of O.J. (Official Video)

Leave it to Jigga to take it deep and drop some knowledge on all of us visually.



Such a dope vid. Let us know your thoughts!

Playboi Carti - Magnolia (official video)

THE WAIT IS OVER!!!!

Tyler, The Creator - Who Dat Boy (official video)

Tyler is back again with A$AP Rocky. check it out

Kendrick Lamar - ELEMENT.

Kendrick with another one. This time ELEMENT of the album Damn. Check it out drop a comment below.

KYLE - Nothing 2 Lose [Official Music Video]

He got a another one. Shout out to the homies XxYungLordXx and IamtherealAK on their reaction video. below as well.

JAY-Z Mix By Hot97's Megan Ryte

Future - Extra Luv ft. YG (Official Video)

FIRE!!

Jaden Smith - Batman (Official Music Video)

weird? cool? What are your thoughts???

The Shop Featuring LeBron James, Draymond Green, 2 Chainz And Guests | ESPN

XXL 2017 Freshman Class Revealed - Official Announcement

XXL dropped the new XXL Freshman class Generation Next. It's well known that once you land on this Cover it's very likely that your career Takes off. If you haven't heard of some of the following, you definitely will. This years class includes Bay Area's Kamaiyah, The Bronx's A Boogie wit Da Hoodie, Philadelphia's PnB Rock, Tokyo represented Madeintyo, Our personal favorite Atlanta's Playboy Carti (With the Magnolia hit), Portlands Amine (who sings the hit song Caroline), Atlanta's Kap G ( appeared in the movie DOPE), Venture, Calif's Kyle, Houston's Ugly God and 10th Spot winner XXXTentacion.

Some people who think they should have made the list, Lil Pump, Corey Finesse, SmokePurpp. Don Q, Mozzy, Matt Ox and I'm sure some cats might have turned the list down. But there's always Next year!

TLC - Way Back (official video)

Travis Scott - Birds in the Trap (Official Video)

New Travis Scott video/ short film to Birds in the Trap. This dude is on a major wave. Definitely someone to watch out for with contributions to the culture. Dude is crazy talented and its clear with this video..Seems like the beginning of the video is done in ONE Shot. just incredible. His vision is on another level.

Familiar Face Radio

Check out our good friends at Familiar Face Radio, they've been putting it down for the culture for awhile now with relevant topics that speak to all walks of life. Below is the latest episode and where you can keep up with the movement on Soundcloud.

Familiar Face Radio

Jake Paul vs Ricegum & Alissa Violet Beef (Video)

For starters, those of you guys who don't know who Jake Paul us he is an Ohio born Vine star that rose to fame via the Disney Channel. Some of you may know his brother Logan Paul, who is also a Vine Star.  Jake Paul is a rapper now and so far his shit is trash... lol but you can be the judge below. He's getting money though so we cant hate. Actually yes we can.. lol

Now for the BEEF.... Jake dated a chick named Alissa Violet (who's 21st birthday is actually tomorrow so S/O to her.) And Cheated on her.. kicked her out the crib and all that. Alissa is "Lookin 4 Revenge all summer 17."  Allisa hooked up with Youtube Ricegum. Who is known for his diss tracks. Well They came at Jack Paul. And its not a bad Diss at all. Top like "Now i'm Fuckin on your bitch Now" hahahhah Check it out below.

Thoughts? Who wins? is this over. Comment and let us know what you think.

Kevin Hart Speaks On Bill Cosby, Bill Maher & That Time He Almost Became A Stripper

The Ball Family Goes Sneaker Shopping With Complex

Hate them or Love them, this family is going to be relevant for a long time. Complex hooks up with the Ball family to go Sneaker shopping and let you know about the style preference. Check it out.

Black Eyed Peas and Ariana Grande - Where Is The Love (One Love Manchester)

Pretty dope check it out.

NEW: DJ Khaled - To the Max (Audio) ft. Drake

Drake an DJ Khaled link up for a nice summer jam called "To the max". Initial reaction. This is a mellow beat and a nice track. Check it out. Let us know what you think.

Music video by DJ Khaled performing To the Max. (C) 2017 Epic Records, a division of Sony Music Entertainment. With Young Money/Cash Money Records.

Lil Yachty Addresses Joe Budden Interview (VIDEO)

Very Strange interview. Yachty confesses that his mother never gave him vegetables. He also addresses the Joe Budden Interview on HOT 97. I'm not sure how you feel about Yachty but one thing is for sure he goes hard with the youth. Check it out

21 Savage - Issa Ft. Drake & Young Thug (Official Video)

21 Savage links up with Drake and young Thug for a new banger called "Issa". This one will def be played in the clubs and pools this summer. Major heat right here. Did not expect 21 Savage to drop this kind of heat to be honest but it looks like he has some more new music coming later this month. If its on this level .. i'm def  notmad

Matt Ox-Overwhelming (Official Video)

First off lets talk about this beat, Fire!!!. Now lets talk about about the "Fidget Spinner" Flexing. Lol......Seriously though, i'd be lying if i said the song isn't jammin once you get over the fact he like like hes 10 and talking like he's out here like a boss. Flex on young sir, flex on!!!

Supreme x Michael Jackson Collection

All Hypebeast can breathe a sigh of relief, Supreme has unveiled its Michael Jackson collab. Now with that said 90% of buyers may not get the cultural importance of Michael Jackson (thank god for google) but i digress. Although this is probably the most basic design it will still be a cop in my book, just on the fact that MJ is on the shirt. What do you think........?

Breakaway Festival Line Ups: Columbus,Grand Rapids, Charlotte!!

COLUMBUS LINEUP

GRAND RAPIDS LINEUP

CHARLOTTE LINEUP (COMING SOON)

Breakaway Fest line up is finally out! This festival has come from humble beginnings and is now competing with some of the best out there. Last year we saw the likes of Alison Wonderland, Waka Flocka, Chance The Rapper. This year ZEDD, DIPLO and TRAVIS SCOTT!!! See the link for details and ticket info!!!! Shout out to our homies @ Prime Social Group as this is becoming one of the premier College Kickoff/ End of Summer Fests.

Breakaway Festival

Top 5 Hip Hop Albums that influenced Culture!!

5.

Album: Wale "The Album About Nothing"

Culture Relevance: Wale is one of those artist that put a lot of thought into his album concepts. This particular album has to be one of the best concepts ever. Wale brings Seinfeld to the hip hop community, giving us a does of humor mixed with real life situations. This album shows that Wale is able to take a show like Seinfeld (which is a top five show BTW but i digress) and make it into something that can cross all backgrounds.



4.

Album:  Kid Cudi "MOTM 1"


Culture Relevance: With the emergence of Kid Cudi in 2007 we saw an artist that had a lot more to say than the typical artist. Cudi gave us an album that was likely the blueprint for many artist today. The raw emotion and realness of this album allowed Cudi to show us that its ok to be who you are regardless of what anyone says. (Salute Cudi)

3.

Album: BIG "Life After Death"

Culture Relevance: Where do i start with this one, i can remember hearing this album and thinking, "I can see every lyric he raps". Big had this style that was his own, he gave us in inside view of someone that had a lot on his mind but in the mist of it all tried to enjoy this gift he had been giving. Love Live BIG!!!


2.

Album: Outkast "Speakerbox/The Love Below"

Culture Relevance: Outkast showed us that even in a group you can still be individuals. This album broke down so many barriers for hip hop to enter main stream, i mean my 40 plus year old Aunt owned this album. I think we really go to see 3000 be the 3000 we know today as well as Big Boi show us that you have to mention him as a lyricist. Overall this album might have been the most important to the culture.


1.


Album: Jay Z "Reasonable Doubt"

Culture Relevance: Close your eyes, light a cigar, hell grab some whiskey.......Thats exactly what this album is, Luxury meets real rap. Jay gave us the most well rounded album of all time. He showed the guy from the block that you can make it and also showed the regular 9-5 guy that anything is possible with a mean hustle. The "Can Do" tone of this album spoke to us all and is still speaking today.

Fit For a King: An upclose look at the new Lebron 14 "Red Carpet"

Coming soon is the Nike LeBron 14. This is a color way that we are fairly familiar with as seen on the Nike Air Max LeBron 7 previously. The color combo of black, “Hyper Turquoise” and “University Red” reunite with black being the dominant out of the trio. “Hyper Turquoise” can be found on its translucent outsole in addition to its Swoosh outlining and exterior stitching. “University Red” subtly makes its way onto the silhouette’s branding on the tongue for its finishing touches.

This to us, definitely fits the Lebron "mold" and not only are they stylish are essential hooping shoes. I'm not one to wear Lebron's out on the town as much but I can definitely see this hitting some open gyms for sure. Style and Comfort B+

The Nike LeBron 14 “Red Carpet” is expected to launch on May 27 for a retail price of $175 at select Nike Basketball retailers and online. -Via Hypebeast

2Pac Vocals Over Lil Uzi Vert's "XO TOUR Llif3"

Thoughts???

COP or NOT: KD 10s - Debut this Friday 5/26

NEW KICKS: Adidas Ultra Boost 3.0 Petrol Night Drops 5/21

Via: Kicks on Fire

Power | Season 4 Official Trailer | Starz

can't wait for this!!!