Friday, February 10, 2012

Jay-Z is Getting Involved

Jay-Z Is Way More Involved With The Nets Than We Thought He Was
Most celebrity owners of sports teams are exactly that—celebrities who shows up at games, sit in the front row, and get their teams positive press. They don't have much say in personnel decisions (in fact, they usually have no say in personnel decisions). They don't have much direct contact with the majority owners of the team. And they most certainly aren't involved in making decisions like what type of suites would work best in a team's new arena. Those things are left to be decided by the team's "real" owners.

But the Wall Street Journal just did a piece highlighting all of the things that Jay-Z is doing to help the Nets transition to the Barclays Center in Brooklyn. And, we have to say: We're impressed. According to the piece, Jay helped design the super-exclusive "The Vault at Barclays Center"—a collection of 11 suites that'll offer VIPs the best of the best during Nets games. He helped pick out the team's new uniforms. And he has been in constant contact with Barclays Center CEO Brett Yormark about what the team needs to do to attract fans to Nets games next season.

"I don't tell Jay-Z to do anything," Yormark told the WSJ. "I mean that. He tells me what to do. Listen, when it comes to our engagement, let's just say he's the CEO."

See? Impressive. We knew Hov was a little more involved with the Nets than, say, Nelly is with the Charlotte Bobcats. But we had no idea dude was doing things like picking out which kind of forks people should be eating with in the luxury suites at the Barclays Center. Clearly, dude is anything but the typical celebrity owner.

S/O to Wall Street Journal

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