RiceGum - God Church ( Official Music Video )

This shit goes.... damn

A$AP ROCKY - RAF ft. Quavo & PlayBoi Carti (Official Video)

Always one for being fashion forward the talented Rocky put out visuals to RAF. As we could expect the video shows the artists posing in RAF Simons pieces. Dope visual concept!!

JAY-Z - Bam ft. Damian Marley (Official Visuals)

Love what Jay is doing with this album. Every song is a story and he is showing you that with his visuals. Not only does he bring light to the Marley family, he shows why Jamaica is such an influence in Hip hop culture. Check it out.

JAY-Z - 4:44 (Official Video)

Jay-Z drops another visual off of his 4.44 album. Love this album and Jay-z doesn't disappoint with the subliminal meanings.

From JAY-Z’s new album, '4:44' Streaming now on TIDAL - https://JAY-Z.co/444 Follow JAY-Z:
Facebook: https://www.facebook.com/JayZ
Twitter: https://twitter.com/s_c_
Directed by TNEG

Music video by JAY-Z performing 4:44. (C) 2017 S. Carter Enterprises, LLC. Marketed by Roc Nation & Distributed by Roc Nation/UMG Recordings, Inc.

Future - My Collection (Official Video)

Future drops his 'My Collection' video off of his HNDRXX album. Nice little vibe he's going here. and shout out to all the ladies in the vid.. whewww





"HNDRXX" Available at iTunes: http://smarturl.it/HNDRXX
Apple Music: http://smarturl.it/HNDRXX.AM
Spotify: http://smarturl.it/HNDRXX.Sptfy
Google Play: http://smarturl.it/HNDRXX.GP
Amazon Digital: http://smarturl.it/HNDRXX.Dig
Deezer: http://smarturl.it/HNDRXX.Dzr
Soundcloud: http://smarturl.it/HNDRXX.SC
Tidal: http://smarturl.it/HNDRXX.Tidal

Travis Scott - Butterfly Effect (official Video)

Travis with another one. This dude is so creative and isn't afraid to push the limits. Check out butterfly effect were Travis enters the Wild and Trippy Psychedelic lane.



"Butterfly Effect" available at iTunes http://smarturl.it/ButterflyEffect_iT
Apple Music http://smarturl.it/BufferflyEffect_AM
Spotify http://smarturl.it/BufferflyEffect_Sptf

Video Director: BRTHR
Video Producer: Laure Salgon
Executive Producer: Sara Greco

SahBabii – Purple Ape ft. 4orever [Official Music Video]

New from Sahbabii is Purple Ape ft. 4orever. Cats gave SahBabii flack for sounding like Young Thug, but I think he's separated himself with this one. Check it out let us know what you think.

JAY-Z - The Story of O.J. (Official Video)

Leave it to Jigga to take it deep and drop some knowledge on all of us visually.



Such a dope vid. Let us know your thoughts!

Playboi Carti - Magnolia (official video)

THE WAIT IS OVER!!!!

Tyler, The Creator - Who Dat Boy (official video)

Tyler is back again with A$AP Rocky. check it out

Kendrick Lamar - ELEMENT.

Kendrick with another one. This time ELEMENT of the album Damn. Check it out drop a comment below.

KYLE - Nothing 2 Lose [Official Music Video]

He got a another one. Shout out to the homies XxYungLordXx and IamtherealAK on their reaction video. below as well.

JAY-Z Mix By Hot97's Megan Ryte

Future - Extra Luv ft. YG (Official Video)

FIRE!!

Jaden Smith - Batman (Official Music Video)

weird? cool? What are your thoughts???

The Shop Featuring LeBron James, Draymond Green, 2 Chainz And Guests | ESPN

XXL 2017 Freshman Class Revealed - Official Announcement

XXL dropped the new XXL Freshman class Generation Next. It's well known that once you land on this Cover it's very likely that your career Takes off. If you haven't heard of some of the following, you definitely will. This years class includes Bay Area's Kamaiyah, The Bronx's A Boogie wit Da Hoodie, Philadelphia's PnB Rock, Tokyo represented Madeintyo, Our personal favorite Atlanta's Playboy Carti (With the Magnolia hit), Portlands Amine (who sings the hit song Caroline), Atlanta's Kap G ( appeared in the movie DOPE), Venture, Calif's Kyle, Houston's Ugly God and 10th Spot winner XXXTentacion.

Some people who think they should have made the list, Lil Pump, Corey Finesse, SmokePurpp. Don Q, Mozzy, Matt Ox and I'm sure some cats might have turned the list down. But there's always Next year!

TLC - Way Back (official video)

Travis Scott - Birds in the Trap (Official Video)

New Travis Scott video/ short film to Birds in the Trap. This dude is on a major wave. Definitely someone to watch out for with contributions to the culture. Dude is crazy talented and its clear with this video..Seems like the beginning of the video is done in ONE Shot. just incredible. His vision is on another level.

Familiar Face Radio

Check out our good friends at Familiar Face Radio, they've been putting it down for the culture for awhile now with relevant topics that speak to all walks of life. Below is the latest episode and where you can keep up with the movement on Soundcloud.

Familiar Face Radio