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Friday, February 1, 2013
Macklemore's “Thrift Shop” Goes Double Platinum
Via Billboard:
Macklemore & Ryan Lewis spend a second week at No. 1 on the Billboard Hot 100 with their debut entry “Thrift Shop,” featuring Wanz, while another rap newcomer, A$AP Rocky, roars 15-10 with his first charted title, “F**kin Problems,” featuring Drake, 2 Chainz and Kendrick Lamar.
From the pair’s album “The Heist,” which debuted on the Billboard 200 at No. 2 the week of Oct. 27, “Thrift” claims dual Streaming and Airplay Gainer awards on the Hot 100. It holds atop Streaming Songs (which launched two weeks ago) with 1.86 million streams (up 10%), according to Nielsen BDS. It leads On-Demand Songs for a fourth week with 1.71 million on-demand streams (up 11%), rewriting its own record for the most weekly on-demand streams dating to the inception of the list last March. (On-Demand Songs includes data from subscription services Spotify, Rdio, Muve Music, Slacker, Rhapsody and Xbox Music.)
“Thrift” concurrently ascends to the Radio Songs top 10, surging 14-8 with 75 million all-format audience impressions (up 28%), according to BDS. The track rises 6-2 on Rhythmic, 18-13 on Pop Songs and 16-14 on Alternative Songs. With Warner Bros. now promoting the song to R&B/hip-hop radio, “Thrift” is approaching the 50-position R&B/Hip-Hop Airplay chart with a 236% gain to 1.6 million format impressions (or less than 1% of its overall audience; 54% of its listenership is owed to pop radio airplay).
“Thrift” tops the Digital Songs chart for a third frame with 357,000 downloads sold (up 5%), according to Nielsen SoundScan. It passes 2 million (2.3 million) in digital sales to date.
The song rules R&B/Hip-Hop Songs for a third week and Rap Songs for a second frame
Labels:
Billboard,
macklemore,
thrift shop
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